Shoppers and associates on an electronics store floor, seen from above

Floor intelligence for every retail chain

The intelligence is on your store floor. AI agents put it to work.

Every voice note, photo and observation can reveal a better way to sell or serve. Storesignals agents connect the patterns and turn them into insights and actions.

About two minutes: we read your website and write a sample week from your own stores.

Watch the flow
  • “One test shot on the Sony A7 IV and they buy”Works in 9 stores · Copy it to all 25
  • “The MacBook spec sheet loses them”14 stores · Rethink the pitch
  • Customers want a starter kit12 stores · Explore demand
  • “Amazon has it $40 cheaper”8 stores · Decide on a price match

Northline · what 25 stores said this week

The problem

Every day your stores learn what sells, what is broken and what customers want. It goes nowhere.

Associates hear it on the floor and tell each other. Headquarters gets a sales number days later, with no reason attached.

0of it reaches headquarters

Monday’s reportPromo under plan.Reason unknown.

Heard in every kind of store

Grocery0:21
“The rotisserie chickens are gone by five, right when people come in.”
ApparelText
“They love the jacket, but we never get it in a medium.”
Electronics0:16
“Everyone asks if the charger fits their phone. The box doesn’t say.”
Home and furniture0:34
“When I let them lie down for five minutes, they buy.”
BeautyText
“They don’t want the free tote. They want samples.”
Pharmacy0:12
“People waiting on prescriptions ask for vitamins. Put them by the counter.”
Sporting goodsText
“Across town, every bike comes with a year of free service.”
Home improvement0:19
“The paint mixer has been down since Tuesday, and people leave.”

Your store’s perspective

A small observation.
A much bigger possibility.

Choose who is talking and what they saw. Then watch one note become a plan, with headquarters choosing what goes to staff.

1Choose who is talking

2Choose a story

From the floor

Maya · Sales associateNorthline · Store 7, Columbus
This week’s question from headquarters

What did customers ask for, love or push back on this week? What in the store got in the way of a sale?

Also: what did a customer ask for that we did not have?

0:24

“Three people today asked for a smart-home starter kit. The hub is on the top shelf and the bulbs are two aisles away, so they gave up and walked.”
Maya’s photo of the smart-home shelf
Photo · the smart-home shelf

Transcript readyTalking or typing, about a minute.

Your agent

A request became a product.

Next week, your agent asks the 12 stores how the kits sell.

Try it on your chain
  1. 01Voice
  2. 02Text
  3. 03Signals
  4. 04Action
  5. 05Reply
Story complete

What you learn

One page a week that reads like a briefing.

A headline, the short version, and the stories that deserve your attention: what to act on, what to explore, what to watch. Each story says how many stores said it, what changed and what is not known yet.

Northline · The briefing

Weekly listeningOct 13Findings Thu 8:00

Ask your agent

The briefing · what 61 people told you this week

A promo sign is costing sales, and two choices sell better than ten.

Nine stores say the promo sign never says members only, and eleven more confirmed it. The reprint waits for you.

Fourteen stores hear “where’s the one in the ad?” and now have an answer for the floor.

Brands left out of the sale disappoint at the register, and a store across the street now matches online prices. The first waits for you too.

Showing two choices, not ten, closes sales in five stores.

61 of 75 people answered25 of 25 stores9 stories11 lost sales · $1,960 named

What deserves your attention

Problems · 4

Wins · 2

Early signs · 3 · one store each so far

ACTNeeds fixing

The promo sign never says members only

Stores say the 20% off sign never mentions it is for members, so customers find out at the register and some walk. Eleven of the 16 other stores confirmed it when your agent asked.

9of 25 stores · up from 2

Strong pattern · confirmed by 11 more stores

Your agent’s plan needs youReprint the promo sign so it says members onlyYour agent has a line for the floor ready to send. The reprint is yours to decide.
“The sign says 20% off. The register says members only.”
Store 7, Columbus · Associate

ACTCustomers ask

Customers ask for the one in the ad, and stores never got it

Fourteen stores hear it most days: customers come in for the item in this week’s ad, and the store never received it. Staff apologize, and most customers leave with nothing.

14of 25 stores · up from 6

Strong pattern · effect on sales unverified

Sent to staff in every storeOffer to order it for them before they leaveA line for the floor until the stock arrives. Your agent asks next week whether customers still leave without it.
“Third person today asking for the one in the ad.”
Store 21, Lexington · Associate

ACTA promo not landing

Brands left out of the sale disappoint at the register

Eight stores say customers expect the sale on everything and learn at checkout which brands it leaves out. Two describe customers leaving without buying.

8of 25 stores · new this week

Strong pattern · cause unconfirmed

Your agent’s plan needs youName the left-out brands on every sign, or include themYour agent drafted clearer sign wording. What the sale covers is yours to decide.
“They thought the sale was on everything.”
Store 18, Dayton · Associate

ACTCompetitors

A store across the street now matches online prices

Seven stores hear that a store across the street now matches online prices, and customers ask whether Northline will do the same.

7of 25 stores · up from 3

Pattern · details unconfirmed

Your agent is asking 8 more storesWhich store, and what exactly it matchesIt reads their answers before putting anything to you.
“Across the street they match online prices.”
Store 9, Akron · Manager

EXPLOREA line that sells

Showing two choices, not ten, closes the sale

Five stores say sales close when they show customers two good choices instead of the whole wall. Other stores show everything.

5of 25 stores · up from 2

Strong signal · effect on sales unverified

Your agent shared itShow them two, not tenIn the stores’ own words, to everyone on the floor. It asks next week whether it closed more sales.
“Two to choose from and they decide. Ten and they walk.”
Store 18, Dayton · Associate

EXPLOREAn idea from the floor

Put the batteries next to the toys

Four stores say batteries sit in aisle 9 while the toys that need them are up front, and that side by side they would sell both.

4of 25 stores · up from 1

Early pattern · effect on sales unverified

With visual merchandisingTry batteries beside the toys in two storesYour agent passed it to the team that plans the floor and will ask both stores how it went.
“Side by side, we would sell both.”
Store 3, Cincinnati · Associate

Six kinds of signal, heard in your stores’ own words

  • Needs fixingthe sign is wrong
  • Lines that selltwo, not ten
  • Pitches and promos that fall flatit’s just more email
  • What customers ask forthe one in the ad
  • What competitors dothey match online prices
  • Ideas from the floorbatteries by the toys

Your agent

Agents don’t stop at the summary.

Ask in your own words. Your agent has read every answer, shows you exactly what it will do, and does it when you say so.

Your agentNorthline · every answer from 25 stores

What’s costing us sales this week?

  • Read the briefing of Weekly listening, Oct 21
  • Searched what stores said about lost sales: 64 notes from 23 stores

Three stories lead: “The MacBook spec sheet loses them” (14 stores), Customers want a starter kit (12) and “Amazon has it $40 cheaper” (8). The starter kit’s agent has a fix ready, with a concept picture of the shelf:

A concept picture of the hub and two bulbs on one shelf
A fix for every storePut the hub and two bulbs on one shelf, at eye level, and ring them up as one kit.
Ready when you are

Send “One shelf for the starter kit” to every store manager in Microsoft Teams, with a link to the page

Amazon’s price is yours to decide. It is in that story’s action plan.

Wherever you ask

In the console, or in the AI app you already use.

Add Storesignals to ChatGPT, Claude, Gemini or Copilot once, as a connector. Your agent reads the same answers there, and asks before it acts.

  • ChatGPT
  • Claude
  • Gemini
  • Copilot

It connects over MCP and signs in as you: owners, headquarters and district managers each see what the console shows them.

Luis, a sales associate

Why associates will talk

Every answer counts. The best ones can go to every store, with their name on it.

A message in Microsoft Teams from Northline

Hi Luis, you're one of 3 at Store 18 picked to tell headquarters what customers are saying. “What closed a sale this week, in your own words?” Talk or type, about a minute.

Luis · 0:31

“I hand them the A7 IV and say: take one shot. Once it’s in their hands, the price stops mattering.”

A message to Luis, the day it went out

Headquarters picked your tip. It went to every store: Offer a test shot before the specs. Thank you, that is 5 points for you.

On every store’s page, once headquarters sends itA line that sells: Offer a test shot before the specs

When a customer hesitates on a camera, hand it over and let them take one shot before you talk about specs.

LA tip from Luis at Dayton and 8 others
A few at a time.

Three people a store, once a week. Beyond your questions, only what you choose to send, and word of what came of what they said.

Always optional.

No one has to answer. A link in every message stops them.

Points and a store board.

Pair them with your own rewards program.

About the floor.

Customers and sales only. HR matters stay out.

Start small

Start with one district.

Nothing for your stores to install: type your chain’s name, and we read your website and draft your stores; the first question is ready. Your Microsoft admin connects Teams once. Upload your staff list, or put up a poster in each store.

$50a store department a month

$500 a month at least. The first month is free, with no card.

  1. Day 1The first answers from the floor
  2. Day 3The findings, and your agents’ first plans
  3. Day 7An email on your first week, ready to forward
  4. Day 30Your month in one read: what stores said, what went out to them, the sales lost